Because neglecting your own back yard is a sure-fire way to miss out on sales.
Local SEO is often overlooked in exchange for an obsession in overall SEO rankings, but the great thing about local SEO is you have a far greater control over the impact your business can make in your region. Plus, the more businesses get on top of their local SEO, the more mutually beneficial relationships can blossom – helping not only your own business, but also the vitality and prosperity of your local business community.
Local search query = intent = sales
More and more, people end their search queries with “near me” because they trust Google to help them make informed choices between local businesses. Google algorithms decide which businesses rank higher and they are based on the local SEO efforts made.
You want to be that business that comes up top as recent Google research suggests that 50% of people who carried out a local search on their phone ended up visiting the premises within a day!
The bottom line is that local searches result in more sales. In fact, 18% of local searches lead to sales compared with 7% for non-local searches. People who search locally have more intent to buy and therefore makes a local SEO strategy a very worthwhile task indeed!
With this in mind, here are three key tips to help your business achieve pride of place in relevant local search results.
1. Optimize your Google My Business account
Don’t have a Google My Business account? Then get one! Google My Business (GMB) is inarguably the most important tool and barometer for local SEO, so it is vital that you understand how GMB assesses your ability to fulfil Google’s own requirements. If Google is able to swiftly verify the authenticity of your business and the veracity of the information on your website, then you could be on the way to earning a much coveted spot in the sidebar space of Google’s local search results.
In order to boost your GMB credentials, you obviously need your own GMB page. You must verify it and encourage customer feedback. You need to monitor your page for reviews and respond efficiently and helpfully. Always make sure to mention your location, especially if your business has more than one premises. Also, you should look to publish Google posts. It is your best way to tie any updates, extra information and location information to your GMB account.
2. Check and improve your citations
Citations are published mentions of your company details including your address on the internet. Google will check for distribution, authenticity and accuracy of your citations so it is imperative that the information is accurate and well distributed. Any inaccuracies will reflect in your Google search rankings. Paid-for citation services are certainly frowned upon these days, so forming organic links and gaining organic citations is vital. Distribution of citations across authoritative sites represents best practice here.
3. Make use of a Google Review Link Generator
How many times have your buying choices been influenced by Google reviews? Honestly, for me this is a regular thing, so its important that you have lots of reviews on Google. However, getting your customers to leave your business a review can be an arduous task, but this handy little tool can take out some of the pain! In order to get Google reviews you obviously must have a Google My Business account first. Simply fill in your details, then you can create a Google review link to add to your emails and mail outs, making it far easier to achieve high volumes of reviews.
So what do you think? Are you missing a trick? We hope these tips helped you out and if you need some more advice on how to improve your SEO rankings then please get in touch! We also offer a free SEO audit that can give you some good insights into your current performance and highlight areas for improvements.