The concept of this project is one that we are very proud of. Fifty3Degrees is a martial arts academy specialising in Brazilian Jiu Jitsu. Brazilian Jiu Jitsu is a grappling sport and the logo cleverly symbolises contortions and intertwining of bodies!
We provided all the familiar materials essential to the business, but also developed a range of merchandising to create a sense of unity throughout its member base.
Photography by Mark Wildsmith Photography