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Project Summary

A concept brand built around reliability and customer service was developed for local logistics company DXP. We got to work by looking at what clients look for in the logistics and supply chain sector.

We created a visual identity that encompassed descriptive words and clever directional visuals to display professionalism throughout the brand. Dependable x Practical = Logistics portrays a reliable and approachable image with the main aim of attracting and connecting with a larger client base.