Let’s get digital
Getting the most out of your online presence takes a multi-faceted approach. Your website needs to be compliant with Google’s SEO ranking factors, your social media content needs to be on-brand and engaging and your company needs to embrace video in order to get ahead of the competition no matter what market you’re in. It’s tough, we hear ya – but we can help. So sit back, relax and lets get digital. Have a read below about some of the ways we can lend a hand.
SEO (Search Engine Optimisation)
SEO is the practice of building long-lasting visibility with your online audience by optimising your site’s content and structure. By optimisation- we mean keeping in Google’s good books! Search Engines rank sites based on what they determine to be the most relevant to search queries (keywords) – so a tailored SEO plan based on sound keyword research and technical know-how is essential to keeping your website on that vital first page position.
Content marketing is a great way of improving your SEO rankings. You know what they say; sharing is caring and offering valuable content on your website is like practicing good karma- you get out what you put in! Sharing your knowledge and expertise on your site and on a blog is part of a healthy search engine optimisation plan. We have professional copywriters than can help you become a web karma guru!
Video is a powerful way for brands to communicate online – but you probably already know that! Video is a captivating and evocative medium to let customers know who you are, and done well- your message can penetrate deeply into the hearts and minds of your audience. Engaging social media campaigns, inspiring promotional videos and informative explainer videos can all be used to bolster your brand awareness and messaging, drive ROI and can even help your website by decreasing your bounce back rate. So what do you say, shall we get rolling?
Creating visually engaging content for your next Facebook Instagram campaign should not be underestimated. Your brand needs to be represented consistently at every touchpoint and that includes on all your social platforms! If you know us, you’ll have heard us banging on about how important consistency is to your brand, so if your instagram or facebook content doesn’t uphold the standards that your brand was built upon, you are compromising your identity, devaluing what you do and confusing your audience in the process.
It's not rocket science, it's design science!
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