Brand identity

 

 

It’s all about perception

Brand identity is how you express your business through a combination of how it looks, how it sounds and how it feels. It is the entire experience your customers have with your company.

 

Developing a brand identity is a way of managing how you are perceived by the outside world so we’d say its pretty important! The best way to cultivate a positive perception of your brand is by putting you through The Juicer (our branding workshop that squeezes out your best bits).

What’s the big idea?

Give it some personality
Developing a brand personality is deciding what traits your consumer segment would most likely respond to and relate to. Applying a set of human characteristics triggers that warm, intangible feeling people associate with the brands they love and trust.

 

Talking the talk
What is the message you’re trying to get across and how are you going to say it? Knowing how to speak your customer’s language is vital to successfully portray your company and what you are offering. The tone of voice of your brand communication needs to be appropriate for your audience. That may be cracking a joke or making serious, hard-hitting statements. It all depends on what you’re saying and who you want to listen.

 

Let’s get visual
So here comes the visual part of your brand identity. This is when we roll up our sleeves and get to the nitty gritty of what we do! We make your vision, well, visible! We turn our backs on the bland to create brands that really pack a punch. A memorable image helps customers to distinguish between the ordinary (your competition) and the extraordinary (this is you).

 

Brand guidelines
Your brand guidelines document is very special. It is the ticket to consistent execution of your identity (consistency is power when it comes to branding just FYI). The document contains your brand ’toolkit’ which is the visual elements of your brand such as your logos, colours, fonts and images. There’s also some handy tips on how to apply these elements properly. Also included in the guidelines is your slogan, tagline, brand personality tone of voice, messaging, ethos, and values.

See some examples of our work

Yes please

Turn your back

on the bland

hello@olodesign.uk 

Registered in the UK and Wales 09879755

Worksop Turbine
Coach Close
Worksop
Nottinghamshire
S81 8AP

Call us on: 01909 512109

Worksop Turbine
Coach Close
Worksop
Nottinghamshire
S81 8AP

Call us on: 01909 512109