It’s all about perception
Brand identity is how you express your business through a combination of how it looks, how it sounds and how it feels. It is the entire experience your customers have with your company.
Developing a brand identity is a way of managing how you are perceived by the outside world so we’d say its pretty important! The best way to cultivate a positive perception of your brand is by putting you through The Juicer (our branding workshop that squeezes out your best bits).